Nationwide Coverage
We reach all Iraqi governorates, covering both urban and rural areas through scientifically designed samples tailored to each study.
Scientific & Representative Sampling
We apply rigorous multi-stage sampling methods to ensure broad population representation and deliver reliable, high-quality insights.
Advanced Online Research
We leverage social media platforms to build digital samples and conduct opinion polls that capture the views and trends of today’s digital citizens.
Reliable Insights, Multiple Methods
We combine face-to-face interviews with online surveys, supported by trained field teams and rigorous quality controls to ensure accurate and credible results.
About us
Mesopotamia Research Company
We are a specialized market research and opinion polling company in Iraq, providing integrated research solutions through face-to-face interviews, telephone surveys, and online research. Our scientifically designed, representative sampling methods cover diverse regions and population groups, supported by trained field teams and reliable databases. We transform data into accurate, credible insights that empower better decision-making.
Telephone Survey Methodology
Our Mesopotamia Research Company has developed a comprehensive database that includes
thousands of verified phone numbers across Iraq, each categorized by demographic and
geographic location. This enables us to conduct representative telephone surveys using stratified
or quota sampling methods. Through this system, we can collect accurate, regionally balanced
data from diverse Iraqi populations, ensuring statistical reliability and coverage across provinces,
age groups, and socio-economic categories.
Online Surveys
With recruitment in Social Media
Digital citizenship can be defined as “the norms of appropriate and responsible behavior regarding
technology use” (Ribble & Bailey, 2007). Based on this definition, Mesopotamia Research employs a
scientific research method to create a digital sample frame. This frame focuses on digital citizens
who use social media and is used to select a representative sample for conducting an opinion poll.
The resulting digital sample will be adjusted by comparing demographic variables with those from a
standard sample drawn from the population statistics framework.
As the number of new media users continues to grow, reflecting an increasing population of digital
citizens, a significant question arises regarding the future of opinion poll research: Do the results of
opinion polls conducted on digital citizen samples accurately represent the views of ordinary citizens
who do not use the internet? In other words, can new media platforms serve as sample frames
instead of relying on official population statistics to obtain a representative sample? The answer, as
indicated by Mesopotamian techniques, is yes.
In Figure 1, we observe a significant increase in the number of Internet users over the years.
This trend indicates a transformation of many ordinary citizens into digital citizens. Figure 2
shows a substantial rise in the number of social media platform users among Internet users. We
plan to use these platforms as a framework for collecting samples in our survey and opinion
research.
Services
Face to face Methodology
The Mesopotamia uses a cross-sectional quantitative study in Iraq with a
samples size from 1000 to 20000 depending to our client demands, and needs
encompassing the 19 Iraqi governorates of Iraq on the urban and rural level.
The target population consists of all Iraqi adults aged 18 and older who live
in households in Iraq. The sample frame utilized for this study is based on
the general Iraqi census, which is the most recent and comprehensive
official census conducted in the country. Additionally, the Iraqi Ministry of
Planning and Central Bureau of Statistics produces annual population
projections.
Sampling
According to the requirements of the client the sample will be a multistage
stratified sample that is representative of all Adult population above 19 years in
Urban and rural areas of Iraq. The frame was based on the census and
projection of the “CSO” ministry of planning.
According to the census, the administrative divisions of Iraq are as follows
Governorate (Muhafada)
Districts (Quadaa)
Municipality (Nahia)
Neighborhood (Mahala)
Avenue (Majal)
Household (Dar)
For this study, a Mahala will be considered as the primary sampling unit with
approx. 30 interviews for each Mahala ,, Mahala’s within Nahia or Quadaa will
be selected randomly
Selection of respondents from within the household
One respondent will be randomly selected from each household using the
birthday method. All non-responses will be recorded, and households will receive
three callbacks until they are registered as non-responses.
The Instrument
The instrument is a standardized Arabic and Kurdish questionnaire administered
by interviewers in face-to-face interviews with the selected respondents. The
finalization of the instrument was achieved through repeated revision and back-
translation of the draft questionnaires until a version was reached that was
satisfactory for the task at hand, taking into consideration the client’s
requirements and the region’s cultural factors.
the questions of course, must be translated to Arabic, but in the field, Classical
Arabic cannot be used with the majority of the population, and instead, the local
Iraqi dialect will be used in asking the questions this creates a problem, as when
reading classical and then asking in colloquial, the interviewer will often interpret
the questions in his own way and ask them in his own way, which creates a
discrepancy , we have solved this problem by creating a separate sheet that
contains directions on how the questions should be asked in colloquial Iraqi.
Fieldwork
And individual team will consist of the following:
Team Supervisor: The Team Supervisor is responsible for guiding and
managing the team during fieldwork. They ensure that interviewers follow
established procedures and adhere to ethical standards. The Supervisor
addresses and resolves any issues that arise in the field regarding interviewers
and their interviewees. They have authority over all team members, except for
the observer, who follows directives solely concerning safety matters. The
Supervisor is also accountable for the accuracy and validity of every interview
conducted by their team.
Interviewer: Our interviewers are skilled and experienced professionals who
have conducted numerous surveys. They will receive specialized training for this
questionnaire.
Guide: Each team will be accompanied by a designated driver who will operate a
low-profile bus or minivan. The driver must meet specific age requirements and,
like the other team members, should respect the commands and decisions of the
Team Supervisor.